Insights
Notes on where naming is heading — the trends behind the portfolio.
2026-10-26
Why Robotics Companies Are About to Face a Second Naming Crisis — and It Has Nothing to Do With Their Product
When a robotics company pivots from hardware to software licensing, its original domain name stops working — and most founders don't see it coming until it's too late.
2026-10-19
Why Spatial Computing Startups Are Naming Themselves Into a Corner
The vocabulary of the 3D internet is still forming — and startups that lock into today's dominant terms risk being stranded when the language shifts.
2026-10-12
Why PQC Companies Are About to Have a Trust Problem That Domains Can't Fix Alone
Post-quantum cryptography vendors are racing to claim technical credibility, but the naming patterns they're choosing may quietly undermine the customer trust they're trying to sell.
2026-10-05
Why .ai Isn't Enough: The Case for a Backup TLD Strategy Before You Launch
Founders who lock their brand identity to a single .ai domain are one acquisition, one dispute, or one registry policy change away from a naming crisis they could have avoided cheaply.
2026-09-28
The Protocol Layer Has a Naming Problem: Why AI Infrastructure Companies Keep Choosing Unscalable Brand Identities
AI infrastructure companies are picking names that make sense at the seed stage and create serious brand debt by Series B — here's the structural reason why.
2026-09-21
Why Brandable Domains Fail Fintech Compliance Teams (Before the Lawyers Even Show Up)
The moment a fintech startup encounters a regulatory filing, a brandable name stops being clever and starts being a liability.
2026-09-14
Why Digital Trust Startups Are Reaching for the Wrong Word: 'Verify'
Verify is the most overloaded verb in digital trust, and the domain consequences for startups are worse than founders realize.
2026-09-07
The Health-AI Naming Trap: Why 'Intelligent' and 'Smart' Are Already Dead Weight
Founders building health-AI products are defaulting to the same exhausted modifier vocabulary — and it's costing them credibility before a single user signs up.
2026-08-31
Why Robotics Companies Keep Outgrowing Their Names
The naming choices robotics startups make at founding are increasingly at odds with where the industry is actually heading — and that gap has real consequences.
2026-08-24
PQC Branding Is Splitting in Two — and Domain Buyers Are Picking the Wrong Side
Post-quantum cryptography is producing two distinct naming conventions, and most domain investors are only watching one of them.
2026-08-17
The Spatial Web Has a URL Problem Nobody Is Talking About
As XR platforms move from flat-screen experiences to persistent 3D environments, the question of how users navigate and remember locations inside those spaces is becoming a real infrastructure challenge — and a naming opportunity.
2026-08-10
How AI Agent Protocols Are Forcing a Rethink of Session and Audit Naming
As MCP, A2A, and similar agent protocols move from experimental to production, the vocabulary around session tracing and audit infrastructure is crystallizing — and domain strategy needs to follow.
2026-08-03
Why AI Startups Are Losing the .ai Domain Game Before They Launch
The .ai extension has become a credibility signal in artificial intelligence, but most founders don't understand the registry rules, pricing structure, or naming traps that make acquiring the right .ai domain far harder than it looks.
2026-07-27
Brandable vs. Exact-Match: How Fintech Startups Choose the Wrong Domain for the Wrong Reasons
Fintech founders default to invented brandables when the decision actually deserves a framework.
2026-07-20
Proof of Human: Why Digital Trust Startups Have a Naming Problem
As AI-generated content floods every channel, a new category of verification and trust products is emerging — and the companies building them are discovering that their names need to do more than sound good.
2026-07-13
The Vocabulary Problem in Spatial Computing — and Why It Matters for Domain Strategy
Spatial computing is still negotiating its own language, and that instability creates both risk and real opportunity for founders and domain investors who understand how naming conventions harden.
2026-07-07
Embodied AI Is Coming — and the Naming Conventions Are Still Wide Open
Robotics companies are reaching consumers for the first time, and the vocabulary they use to name themselves will shape the category for a decade.
2026-07-04
Post-quantum cryptography is creating a new class of exact-match domains
NIST's PQC standards turned acronyms like ML-DSA, KEM, and QKD into budgeted line items at every large company. Here's why the names that match those searches matter.
2026-07-04
Medicare Advantage, Health AI, and the Quiet Value of Exact-Match Domains
As AI reshapes how older Americans research Medicare Advantage plans, exact-match domains in health and benefits categories are drawing renewed attention from founders and investors alike.
2026-07-03
Agent-to-agent conversations will need receipts
As AI agents start transacting with each other, the audit trail becomes the product — and the vocabulary for it is being claimed right now.
2026-07-02
Why exact-match still wins in Medicare Advantage search
Every fall, millions of Americans search for MA plans in a compressed seven-week window. The domains that match those searches are seasonal infrastructure.